Features: The characteristics that your product or your services have or do are the features. The unique features that a product possesses can set it apart from the competition. Features can tell about the capability of a product or service. However, the value of a product feature is determined by whether or not the users see those features to be valuable. This is a sort of business valuation and analysis by customers.
As much as listing the features of a product and service is important, the benefits are ultimately more important to users and hence need more emphasis in your sales effort. Updates on products and services should be made for any new or additional benefits desired by users.
If the benefits of a product or service are generally more important than features, then when do features matter the most? Of course, there are times when features make almost all the difference, because they provide users with clues on how well your products or service will deliver its benefits. A unique feature about a product may provide a competitive advantage when the products in a category are having the same basic benefits.